Re: [World] keeping up appearances

John,

Good point. For many years I was "Bell Window Service", and people would ask 
me, "What do you do?". So 12 years ago I changed my name to "Bell Window 
Cleaning" and people don't ask us any more because the name tells them. So 
having a name that tells people what you want to tell them is important. The 
name "Window Medics" does the same thing... the name says it''s a company 
that "heals" windows, which is what they do.

Phil Bell
Bell Window Cleaning
Concord, NH
Give Us a Ring...
You'll Love Your Windows




 --- On Sat 12/01, John Kieser < addressis@removed > wrote:
From: John Kieser [mailto: addressis@removed
To: addressis@removed
Date: Sat, 1 Dec 2007 10:19:00 -0700
Subject: Re: [World] keeping up appearances

The main concern I had with my name is this: it sounds like a one man 
operation. I intend to grow and add employees, and I don't want to sound like 
a one man operation. The name has served me well to this point, but I feel 
it's time to move on. I could be wrong, but I think the perception of "The 
Window Guy" might keep people from calling. 

You are Window Medics, not Window Medic, and I know what my perception would 
be if I were calling the Window Medic. I'd be calling a guy who works for 
himself, probably out of his home. But when I call Window Medic
s, I'm not going to have that notion. I'd just be calling a business who can 
take care of my problem. 
On 12/1/07, Mike Draper <addressis@removed> wrote:


Your name is not as important as you are making it.  The service and quality 
of work is what counts.  Why do silly words like Yahoo, Pepsi, Google, Geek 
Squad etc work for companies.  What is a Pepsi?  Its what you build and put 
around the name that will make it successful or not.  You could name yourself 
the best name you can think of and that is still all you will be if thats all 
you think there is to it.

 
Companies really dont care what your name is they care if you show up and do 
quality work at a fair price. Build your business around that not your name.
 
Michael J Draper
Window Medics of Central IL


----- Original Message ----- 
From: John Kieser
 
To: addressis@removed 
Sent: Saturday, December 01, 2007 9:40 AM
Subject: [World] keeping up appearances
 
Hello group-
I want to improve my image this coming year. I started with a name change. I 
figure if I keep the name "The Window Guy", that's all I'll ever be. Second, 
I'm getting into the yellow pages & phone book for the first time. I've also 
recently bought new equipment. 

I'm thinking the next logical step is to get uniforms. This is where I want 
your opinions.
I recently acquired several pairs of Dickies dark blue jeans. I've been 
thinking of getting some polo or golf shirts. I know a guy who knows a guy 
that does silk screening. I was thinking a small logo on the front, and the 
business name and phone number in large print on the back of the shirts. 

My aim is to expand into more high end residential work. The bulk of my 
business currently is storefront. 
First, I want to know if you all think that uniforms would be the next 
logical step.
Second, does the uniform I've described sound like a winner to you? 
Thanks in advance for your help.-- John KieserThe Window GuyLongmont, 
CO720-297-0446 -- John Kieser
The Window GuyLongmont, CO720-297-0446 


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