Re: [World]Kiss Levels
Some of my potential customers ask for two or three different prices.
They say, give me a price for the whole house and another for second
floor only. Or, give me a price for everything and another if we do the
storm windows ourselves. So there are some customers out there who are
considering price, which doesn't mean they don't want quality. They just
know what they can afford and are looking for that level (or quantity) of
service.
Phil Bell
Bell Window Cleaning
Concord, NH
On Tue, 7 Oct 2003 10:29:52 -0500 "G Fahrlender" <geofahr@copper.net>
writes:
> Whatever works for the area and clientelle that you deal with is the
> main
> thing. I bid each job individually according to what the owner,
> manager,
> etc wants and fit the bid to match the requirements of the job. No
> one
> price structure seems to work for everyone. If it works in the area
> of
> business we cover than that is the important thing. It is nice to
> hear how
> different companies approach pricing. It at least gives us all an
> idea of
> what may or may not work for us. Thanks to all. I enjoy these
> lines of
> discussion.
> George C. Fahrlender
> geofahr@copper.net
> On Location Services
> Levelland,, TX
> ON-LOCATION SERVICES
> "Quality You Can See Thru"
> "Quality, You Can See"
> ----- Original Message -----
> From: <squeakydgiles@juno.com>
> To: <World@wcmail.net>
> Sent: Tuesday, October 07, 2003 9:33 AM
> Subject: Re: [World]Kiss Levels
>
>
> > This has been a great subject with good points on both sides of
> the
> > question to offer different levels of service and cost for a
> particular
> > job. I've experimented with a form of the 3 level deal over the
> years
> > and found a happy balance. For the most part I've leaned toward
> the
> > higher end customers who are more interested in quality than
> price. This
> > is a more lucrative niche than price shoppers and people whose
> real
> > estate agent is holding a squeegee to their head.
> >
> > Rather than offering a multi-level pricing plan up front, I take a
> little
> > time in the bidding/sales proccess to get a feel for the customers
> needs
> > and wants. Jack Nelson wants the high end niche and has no
> qualms
> > letting others fill the lower niches. Scott Daigle wants all the
> niches
> > covered (hey when you live on an Island you probably start
> thinking a
> > little differently), power to them both. When an under the gun
> house
> > seller calls I tell them that I can offer a budget service that
> will make
> > their windows look great for the sale. When Mrs. Jones calls and
> says I
> > was referred by Mrs. Smith who is one of my high dollar 5 star
> jobs I
> > Don't offer a budget deal. Mrs. Jones gets the bid that includes
> screen,
> > tracks, coach lamps, entry chandelier, alcove ceiling etc. etc.
> Now if
> > Mrs. Jones gets pale and shaky when she sees my price I can
> explain that
> > the reason I'm twice as expensive as the last guy is I do twice
> the job.
> > That's a pretty rare occurence.
> >
> > Offering a multi priced multi level service on every job is a
> waste of
> > time and effort and NOT under the KISS guidelines. Scott
> mentioned that
> > he didn't really believe that those who claim to give 110% on
> every job
> > really do. I find it hard to believe that someone would offer 3
> > different prices on every job. The real issue is what niche or
> how many
> > niches do you want to cover with your service. That's one of the
> many
> > nice things about being in business for yourself - you can
> choose.
> >
> > Squeaky d's 2 pennys.
> >
> > David J. Giles
> > Squeaky Clean Window Co.
> > Plano, Texas
> >
> >
> > Window Cleaning Network and WCmail sponsored by:
> >
> > Squeegees.net/Canada Cleaning Supplies
> > www.squeegees.net
> >
> >
>
>
> Window Cleaning Network and WCmail sponsored by:
>
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> www.squeegees.net
>
>
>
>
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