Re: [pressure] residential jobs

["Galen McClure" <addressis@removed>]

I haven't done any marketing in the residential area as yet, but based on
what I know about communications in general, when I do, I will follow these
guidelines:
    1. Make it eye-catching, but not overwhelming (not too many graphics or
words)
    2. Be sure it is brief and to the point, listing only the major
"selling" points" of your business
    3. Provide only enough information to initiate a "curiosity call"
    4. If you intend on doing a follow up in several weeks or a month, do it
on the same color/size paper. (A printer advised me that
        doing it on half of an 8 1/2" x 11" sheet of paper is more pleasing
to the eye and saves paper)
    5. Include things that your competition doesn't (i.e. window tracks and
sills cleaned free)

Hope this helps.

"This is the Day  which the Lord has made;
let us rejoice and be glad in it." Psalm 118:24

Have a Blessed Day,

Galen McClure
----- Original Message -----
From: graeme e. <radiantventures@hotmail.com>
To: <pressure@wcmail.net>
Sent: Tuesday, February 06, 2001 11:08 PM
Subject: [pressure] residential jobs


> I am looking to find out what people have the most success with when it
> comes to marketing to residential. flyers?,classified? any samples
> of wording would be most appreciated
> thanks
> graeme elsom
> radiant ventures
> vancouver canada
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